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Ceramic projects in the RSA competition - do we want to see them
reinstated?
Preamble
This seminar was arranged in response to
a request from NACHE members. It was both to inform members and
engender discussion about the RSA ceramic competition and also competitions
and projects in general.
A series of questions were outlined and
circulated to members beforehand to form the basis of the seminar
and to provoke thoughts and questions for an open debate.
Delegates from eighteen NACHE member courses
participated and this paper is a report of the seminar which will
be circulated to the complete membership.

Nache Seminar report
Venue Bath Spa University College
Date
Wednesday Nov 4th 1998
Topic
Ceramic projects in the RSA competition - do we want to see them
reinstated?
Opportunities and ways of making links with industry
and other professional bodies - competitions, projects,
work experience.
Aims
To engender debate on a wide range of ideas in relation to the subject.
To address some of the issues identified in the paper.
To formulate a proposal from NACHE to the RSA in the form of a paper
published as a consequence of the seminar, if deemed appropriate.

Issues
The RSA competition - do we want to see it reinstated? Opportunities
and ways of making links with industry and other professional bodies
- competitions, projects, work experience.
A series of questions are outlined below that may form the basis
of the seminar and,or following debate. Hopefully they will also
serve to provoke further thoughts and questions!
- What are the educational benefits of the RSA competition?
- How many members participated before the ceramic questions were
dropped?
- What has taken its place since the ceramic questions were
dropped?
- How would the RSA competition fit into the current course structures?
- How many students would participate in the RSA if there was a ceramic question?
- Are there ceramic companies which may be approached to become sponsors of an RSA brief?
- What could NACHE do to bring pressure to bear on manufacturers or the RSA for new ideas?
- Should NACHE bring pressure to bear on the RSA to reinstate the Ceramic questions.
Competitions in general:
- What use are they?
- What formats are more successful and why?
- What competitions exist and which ones do courses participate in?
- What are we wanting a competition to provide that a normal course project may not?
- Are we trying to interest students in designing for industry or are we simply developing two dimensional skills?

Summary of points raised
An important part of the ceramics course at Central St. Martins
is the experience it provides in ceramic product design.
The course has established links with industry and contacts in the
design world and is continually creating new opportunities for student
projects and competitions. Kathryn Lawrence was invited to discuss
this aspect of the course, how it is organised and its value to
the students. She also expressed her own thoughts on the RSA ceramic
questions and how they might be reinstated.
Angela Atkinson talked about the Churchill competition and showed
examples of work that resulted from that particular competition.
She also discussed her views and experience of competitions in general
and their educational value.
A brief summary of the presentation given by Kathryn Lawrence.
2nd and 3rd year students at Central St. Martins are involved in
professionally orientated work to give them an understanding, insight
and the experience of working in the real world of design,
liaising with clients and resolving design problems. Projects offered
divide into 3 types:
projects/competitions similar to the RSA,
designing for a specific location - client orientated
Student led projects
KL suggested many reasons for companies to offer projects/competitions
- a good PR exercise, they want to be seen to support new designers,
for philanthropic reasons, or as a means of obtaining cheaper work.
Projects are taken up if they seem appropriate to the curriculum
and most are seen as being of mutual benefit to both student and
client. For some competitions there is a management fee and the
money is split between the course, the winner and work development
costs. A similar arrangement happens at the RCA.
Amongst the competitions cited were Churchills, Tilescape and a
number of other less well known examples. KL felt that many beneficial
and successful relationships with companies have been created through
these competitions providing useful contacts for future projects.
One such example was a Cancer research project/competition where
the selected design involved the student working at Hathenware thus
gaining technical skills, experience directing work, working within
a budget and finally the professional exposure of the work at the
end.
Client orientated projects at Central looked at 4 different themes
with briefs set and interim meetings held over the duration of the
project. Those involved included Heals interior design and Conran
contracts; Janet Fitch -accessories; Paul Cooper -garden design
and a TV chef. For the presentation of the work the students are
encouraged to find an appropriate alternative venue to a normal
gallery space.
Most people will become involved for no payment but some especially
freelancers are paid VL hrs.
The importance of putting ceramics in a wider context was discussed
with the potential for project proposals and contacts made with
companies not usually associated with ceramics - Ocean mail order
co; Poole lighting; Inflate; Authentics plastics. In such cases
briefings are often done by Fax.
An emphasis is placed on students making professional contacts
while working on a project to get an external viewpoint or opinion,
and they are encouraged to make connections and contacts themselves.
Students are often surprised by the response they get for projects
they have initiated - A Cyberware tableware project was picked up
by Cyberware, a glaze weave database by Cookeson Matthey.
RSA - KL contacted Helen Ainsworth from the RSA and the
following points were made: sponsorship is examined annually; a
three year contract is preferred; money involved is between £5000
and £10,000; there is an awareness about work needing to done
in ceramics; Peter Alan of Royal Doulton is vaguely interested.
A brief summary of the presentation given by Angie Atkinson.
Angie Atkinson works with 2nd and 3rd year students at Loughborough
where the Churchill Student competition is an optional project.
Churhills are a leading mass producer of low cost tableware and
the competition is purely about surface pattern and is a paper
exercise. It is a lot of work for the company to organise
but what they get out of it is innovative design, PR promotion.
The students from Loughborough who select to do this project usually
come committed to the brief. The work will be done over a 6 to 8
week period with regular weekly team meetings where ideas are discussed
and a range of solutions emerge. The Churhill project may be a different
and contrasting activity to a students personal work and something
that is run alongside.Through this project students 2D skills improve
immensely and they learn a good deal about presentation. Interestingly
it is not always the first class student who may win the competition.
The good outcomes are that the project has led to work being put
into production and also offers of employment on leaving college.
However the overall standard of entry nationally is questionable;
colleges possibly need to be more selective with what goes out to
prevent such a project closing.
Open Debate
A paper written by David Sanderson (Staffs University) was circulated
at the beginning of the seminar outlining some background information
on the RSA and the BCC. (see attached)
It was generally agreed that some form of national competition
/ project was of benefit to students for numerous educational reasons
- generating an awareness of ceramic product design,working
to a specific brief and deadline etc.
If the competitions where appropriate it could provide industry
with an idea of what new talent was emerging - potential designers,
new innovative design etc as well as good PR for the company.
It seems that one of the problems with the survival of competitions
is the cost of sponsorship and in the case of the RSA the standard
and suitability of the work submitted.
The organisational aspect of competitions is huge. Churchills target
specific colleges to work with, presumably to ease this problem
and to be more confident of the standard of entry.
If the RSA competition for ceramics (previously sponsored by the
BCC) were to be resurrected who might be alternative sponsors? Top
slicing by the RSA puts off small companies. The prestigious Royal
title is a good incentive to sponsors. Looking to the retail sector
might be a possibility.
The nature of the prize was questioned - is a placement appropriate?
courses can usually organise for placements to happen. Travel awards
might be a valued alternative.
Should the brief be broader - breadth of interest to attract students.
There is the potential for interest in working with new materials;
different levels of design activity;commemorative work; architectural,
and so on.
About half of the member courses present at the meeting have competitions
or projects with a company built into the course, others regularly
encourage entry into competitions. For Modular courses this can
be organisationally complex.
Colleges could look elsewhere for sourcing projects competitions
- a retail manufacturer; M&S;Ikea etc or go overseas.
Making links and organising the details of projects is extremely
time consuming and in that respect having the RSA project was useful
in making life slightly easier!. It was finally agreed by those
at the seminar that they wanted an RSA question but with broader
briefs set within a wider context.

Recommendations
- Nache needs to give examples/model of a question and the rationale
behind it if the RSA is to be approached. It was suggested that
Robin Levin might be keen to organise a discussion/debate with
the RSA officers.
- The RSA structure has not changed in
the last few years and needs examining
- Discussions need to take place about the prize outcome
- The lure of money was recognised as incentive to enter competitions
- The appeal to mature students was recognised
- The British Brick Assoc. may be good to approach as possible sponsors
(ref. Brick conference at Wolverhampton July99)
- Broader briefs - homewares, architectural, industry etc
- A small working party to come together and formulate a proposal to take the RSA for debate Daisy Fawcett, Dave Scott, Kathryn Lawrence,

Seminar participants
Claire Twoomy
Edinburgh College of Art
Micke Hose University of Cardiff
Dennis Farrel University of Wolverhampton
Jane Gibson
Bath Spa University College
Felicity Aylieff
Bath Spa University College
David Harper University of Central Lancashire
Alex McErlain Manchester Metropolitan University
David Scott Loughborough College of Art & Design
Phil Sawdon Loughborough College of Art & Design
Angela Atkinson Loughborough College of Art & Design
Martin Smith Royal College of Art
John Webber Staffordshire University
Alan Whittaker Liverpool Hope University
John Ford London Institute Camberwell
Lara Scobie Dundee
Kathryn Lawrence Central School
Sue Pryke De Montford University Leicester
Daisy Faucett De Montford University Leicester

Report by the Nache events committee 1999
Felicity Aylieff, Alex McElain, Martin Smith, Lara Scobie
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